Monkey Punch triggers sell out at IKEA stores
The plush DJUNGELSKOG toy has sold out in a number of major IKEA stores across several countries, Qazinform News Agency reports.
Interest in the toy rose dramatically after videos featuring a Japanese macaque named Punch went viral on social media. The footage shows the baby macaque carrying the plush orangutan everywhere.
Meet Punch — a macaque from a Japanese zoo with a difficult story
— NEXTA (@nexta_tv) February 15, 2026
His mother abandoned him, and the caretakers raised him by hand. Later, he was moved into an enclosure with other monkeys, but he struggled to integrate into the group.
To give him some comfort, staff gave Punch… pic.twitter.com/Vh0L1VM58A
Against this backdrop, customers in the United States, Japan and South Korea began purchasing DJUNGELSKOG in large numbers. As a result, the toy was completely sold out in some IKEA stores, with customers advised to wait for new shipments.
The company also responded to the heightened interest by releasing a promotional visual bearing the caption “Sometimes, family is who we find along the way,” a clear reference to Punch’s story.
Earlier, Qazinform News Agency reported that Punch, a six-month-old Japanese macaque, has been undergoing a gradual adaptation to life within a troop after being rejected by his mother.
