Sonic speeds into 35th anniversary with live concert tour and street art celebration
SEGA is marking the 35th anniversary of its iconic Sonic the Hedgehog franchise with a major entertainment rollout that blends music, live performance, and urban art, headlined by the upcoming Sonic Live in Concert tour and a London street art project, Qazinform News Agency reports.
According to the official concert announcement, Sonic Live in Concert will bring the franchise’s most iconic music and moments to life on stage with a high-energy audiovisual experience. A live ensemble of musicians, vocalists, and electronic artists will perform tracks spanning Sonic’s history, from classic Genesis-era themes such as Green Hill Zone to modern fan favorites like “Undefeatable.”
The tour is part of SEGA’s broader 35th-anniversary campaign, which also features global fan activations, collaborations, and creative projects celebrating Sonic’s influence on gaming and pop culture. One standout initiative is a London street-art program that transformed public spaces into Sonic-themed murals, highlighting the character’s speed, energy, and visual identity.
As Sonic approaches 35 years since his 1991 debut, SEGA is positioning the franchise not only as a gaming legacy but also as a multisensory global brand defined by speed, sound, and style.
Earlier, Qazinform News Agency reported that Sony had secured a patent for a system that enables PlayStation games to play themselves using AI.