Rio Carnival to bring in over €1 billion
This year's Rio de Janeiro Carnival will generate an estimated economic impact of €1.06 billion on the city's economy, Agenzia Nova reports, citing the official study "Carnaval de Dados," released by the municipal secretariat for Economic Development, Casa Civil, and Riotur.
Public investment is expected at €18 million, with a direct return of €43 million in service tax (ISS), according to the study.
Every year during Carnival, the city of 6.7 million residents welcomes approximately 8 million people, including 2 million tourists (an 8.2 percent increase compared to 2025), with a 98 percent hotel occupancy rate.
Between school parades at the Sambadrome, street marches, and citywide events, the event remains one of Brazil's main economic drivers.
The report, now in its fifth edition, consolidates data on accommodation, transportation, food service, and events, allowing for an analysis of returns on public investment and economic multipliers.
The tourism and events sectors alone generate €8.5 million in revenue during the month of the festival, confirming Carnival as a strategic lever for Rio de Janeiro's urban and financial development.
Earlier, Qazinform reported that freestyle skier Eileen Gu had become the highest paid athlete of the 2026 Winter Olympic Games.