KMG and Shell held Corporate PR Tools seminar

Specialists and managers of the press service and PR departments of the affiliate enterprises of JSC "National Welfare Fund Samruk-Kazyna" and affiliate organizations of NC KMG took part in the seminar, the KMG press service reports.

Nick Wood, Vice-President Communications of Shell Upstream International, shared with the workshop participants strategic approaches and key processes on reputation management in Shell.

Mr. Wood noted a specific role of communications department in Shell which purpose is to provide effective communication and engagement with stakeholders that build a positive and distinctive Shell brand and reputation.

"Communications department is respected owner of Shell's corporate reputation and brand, that's why we pay special attention to implementation of the most innovative PR tools both in the technical and ideological views," said Nick Wood.

Mr. Kanat Nurov, President of scientific and educational foundation "Aspandau", took the floor with the presentation on "PR as Political Tools of the Corporate Marketing Strategy".

In conclusion the participants of the seminar noted practical relevance of the event that facilitated to systemize knowledge in the sphere of corporate PR management, analyze implemented up-to-date processes in major international companies and also extend range of PR-technologies as instruments of strategic business development and value creation.