Google’s Gemini, BTS launch campaign at Las Vegas Sphere

Google’s AI platform Gemini and K-pop group BTS have teamed up for a 60-second teaser campaign at the Las Vegas Sphere, the company announced on Friday, Qazinform News Agency cites Yonhap.

Google’s Gemini, BTS launch campaign at Las Vegas Sphere
Photo credit: Yonhap

The video, which will run through Saturday (U.S. time), features visuals inspired by BTS’ “Arirang” release, South Korean landmarks and Gemini’s AI capabilities.

According to Google Korea, the campaign is designed to combine Gemini’s artificial intelligence technology with BTS’ creativity, highlighting the new possibilities created through the fusion of technology and art.

Qazinform News Agency earlier reported that AI agents tried to deceive real users and disrupt open-source software during a controlled cybersecurity test.

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