Fifa loses free-to-air World Cup TV battle

16:51, 18 July 2013

LONDON. July 18. KAZINFORM Fifa and Uefa have lost an appeal against a European ruling that the World Cup and Euro Championships must be shown on free-to-air TV in the UK.

In 2011, the European General Court said the UK could keep the events on a list of "protected" events of national sporting interest broadcast for free.

It means the two tournaments cannot be sold exclusively to pay-TV firms.

Fifa and Uefa had appealed, after saying they could not sell the events fairly for their real value.

But the European Court of Justice - Europe's Supreme Court - has now said the original decision in the General Court (formerly Court of First Instance) in 2011 was correct.

The BBC and ITV had already secured the rights to broadcast the football World Cup finals in 2014, and they were guaranteed of being shown free-to-air.

But there had been fears that moves towards a pay-TV model would have been in place in time for the 2018 World Cup in Russia, should Fifa and Uefa have won their case.

The court said it "dismisses the appeals brought by Fifa and Uefa in their entirety".

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