British expert held training for press officers of state agencies and nat'l companies

First time Kazakhstan has organized a training course for press officers of public bodies, national companies, public broadcasters, as well as employees of Kazmedia Centre, which was given by the world-renowned trainer for International relations and consultant in the field of online-PR, digital corporate communications, public affairs and digital social media Bruce Stewart (Stuart Bruce Associates).

Stuart Bruce Associates is an international public relations training and strategy consultancy specialising in online PR, digital corporate communications, digital public affairs, online CSR and social media. Based in the UK, Stuart Bruce Associates operates globally providing PR training and consultancy services in Europe, the Middle East, Eastern Europe, Central Asia, the USA and Asia Pacific. Client experience includes corporations, governments and politicians including EU agencies, the European Parliament, Middle East government departments, Sony Mobile, Unilever, PayPal, HSBC, NHS, Kuwait National Petroleum Company and Tullow Oil.

Stuart Bruce is principal of Stuart Bruce Associates. He is an award-winning communications professional and is widely recognised as a thought leader in integrating online PR, online public affairs and social media into corporate communications strategy.

During the training, Bruce Stewart talked about the kinds of channels in PR, new media relations, effective internet platforms for information dissemination. Workshop participants were particularly interested in the lecture about the crises in communications, the development of effective strategies for public relations . Particular attention was paid to the topics of social networking, planning, management and the creation of online content, as well as methods of online reputation management .

In the practical part of the workshop S.Bruce presented a new form of a press release of the 21st century. According to him, it must be accompanied by various instruments, i.e. photo and video materials. "Press release is not a magic stick, it should contain news , not a set of words. A good press release is primarily proven facts", said the trainee. Speaking about the formation of new directions in contemporary journalism, he noted the development of data-journalism, the popularity of which is growing every day, its specifics and prospects.