Apple launches iPad Mini tablet

The device, which is 7.2mm (0.3in) thick and weighs 0.68lbs (0.3kg), was announced at an event in California.

The entry wi-fi-only model, with 16GB storage, will cost £269 in the UK and be available on 2 November, Kazinform refers to BBC News.

The iPad Mini will compete directly with cheaper similar-sized tablets recently launched by Google, Amazon, Samsung and others.

Apple's vice-president of marketing Phil Schiller told attendees that the device was 23% thinner and 53% lighter than the third-generation iPad, which was released in March this year.

Change of heart

The iPad Mini launch ends years of speculation that Apple was considering launching a new, smaller version of its bestselling iPad range.

In 2010, late founder Steve Jobs described 7in tablets as being "too small".

However, the company's apparent change of heart comes in the face of mounting pressure from its closest competitors, who already offer smaller - and crucially, cheaper - products.

In the UK, both Amazon's new 7in Kindle Fire HD and Google's Nexus 7 cost £159.

During the presentation, Mr Schiller stressed the importance of being able to hold the device in one hand - a nod to the more travel-friendly appeal of the smaller devices.

However, Adam Leach, principal analyst at Ovum, said he had expected the iPad Mini to be more competitively priced.

"We got a mix of a bit of new Apple and bit of old Apple in the same announcement," he told the BBC.

"This is new for Apple to be responding to competitors instead of pioneering their own way.

"It's old Apple as they've gone into this market with a premium pricing strategy.

"At the moment this doesn't place a lot of pressure on the Kindle Fire or the Nexus 7."

He added that the iPad Mini was an indicator that Apple might be nervous about losing its control over a market which it has dominated in recent years.

During the nineties, Apple found itself outpaced in the home computer market by Microsoft and Windows-powered computers - a period of the company's history it will be conscious to avoid repeating.

Read more