Triumphal victory of Kazakhstan in ITB 2011 international tourist exhibition
ASTANA. March 31. KAZINFORM ITB Berlin can not be called only the exhibition, because it is found to be a concentration of culture and traditions, intercourse and business at the international level. Thousands of people, who strive for widening business relations and interconnection with new tourist directions, visit the ITB exhibition annually. Forums, summits, conferences and meetings of large tourism organizations were held in the framework of the exhibition.
Following the results of the exhibition Kazakhstan was awarded twice. It won the award for the best stand in 5 categories - "Best stand of Europe", "Best stand of America", "Best stand of Middle East", "Best stand of Asia, Pacific Ocean region and Australia" and "Best stand of Africa".
For the first time in the history of its participation Kazakhstan's stand was awarded "BEST of the BEST" becoming the first stand in the world for presenting the country's tourist potential. Jurors estimated stands by several criteria: design of the stand, creativity, work with mass media, work at the stand and presentation of national traditions and culture, presentation of branding products. Experts marked the hospitality of Kazakh people, kindness, openness and authentic atmosphere.
Stand of the Republic of Kazakhstan, as in previous year, won the first place in the category "Asia/Australia/Oceania", consolidating the success and positions at the world tourism business arena, leaving Korea behind (2nd place).
Ministry of Tourism and Sport of RK in cooperation with German consulting company "Compass" organized the presentation of Kazakhstan tourism bureau opened in Cologne and presentation of appropriate internet site www.kasachstan-tourismus.de .
This bureau in cooperation with German Mass Media will deal with Kazakhstan tourism brand promotion through internet for German audience, Official tourism website of the Committee of Tourism Industry of the MoTS of RK (www.visitkazakhstan.kz ) reports.