New CEO Tim Cook: Apple not to change

SAN FRANCISCO. August 26. KAZINFORM Apple's new chief executive officer (CEO) Tim Cook on Thursday sent a company-wide email, assuring employees that the technology giant is going to be the same under his leadership as it was under Steve Jobs, U.S. media reported; Kazinform refers to Xinhua.

photo: QAZINFORM

Apple on Wednesday announced that Jobs has resigned as the company's CEO and its board has named Cook as the replacement, raising new concerns about Apple's future development.

"I want you to be confident that Apple is not going to change. I cherish and celebrate Apple's unique principles and values. Steve built a company and culture that is unlike any other in the world and we are going to stay true to that -- it is in our DNA," Cook wrote in the letter.

The letter was first published by technology news site Ars Technica and its authenticity has been verified by several news sources; Kazinform cites Xinhua.

To learn more go to www.xinhuanet.com/english2010