Internet plays key role in purchase decisions for Asians: Survey
SINGAPORE. September 21. KAZINFORM A recent survey found that 40 percent of Asian consumers use social networks to research on products "at the start of the purchase journey"; Kazinform refers to Xinhua.
The survey, commissioned by Microsoft Advertising and Aegis Media, was undertaken independently by London-based Essential Research, local daily The Business Times reported Tuesday.
About 19,000 shoppers across 17 countries and regions in North and Latin America, Asia and Europe were polled. The focus was on retail spending on items such as groceries, apparel, home electronics and fast food.
The survey found 59 percent of Asians used the Internet before purchasing, compared with 28 percent of Americans; Kazinform cites Xinhua.
See www.xinhuanet.com/english2010/ for full version