Every kilo of weight lost will turn to gold

After giving away almost 17kg of gold worth Dh2.6 million last year, the Dubai Municipality has invited overweight people to participate in the second edition of its "Your Weight in Gold" initiative.

Launched in Ramadan, the campaign had hit headlines across the world for handing out gold coins corresponding to the weight reduced, which totalled 13,275kg.

Titled "Your Child in Gold", the two-month drive this time encourages parents to focus on getting their overweight children fit by participating as a family. And the rewards for shedding the flab is double if they succeed in making their overweight children lose weight, Kazinform refers to khaleejtimes.com .

Two kilos is the minimum weight to be reduced by all participants to be eligible for rewards.

"This year, we have given priority for families as they will get double rewards than individual participants when they participate with their family members," Dubai Municipality Director-General Hussain Nasser Lootah said at a Press conference on Tuesday.

"If you participate as an individual and lose weight, you will get one gram of gold per kilo you lose. But if you join as a family and your kid loses at least 2kg, you would get two grams of gold per each kilo of weight lost," he explained.

We need to protect our generation from the negative effects of technology by encouraging them to have a healthy lifestyle and educating the parents about their role in bringing up a healthy generation," said Lootah.

Each family is allowed to participate with two of their children below 13 years. The first prize will be given to someone who sheds the most number of kilogrammes and reduces his or her weight drastically in accordance with the terms and conditions.