De Beers opens new diamond jewelry store in Kazakhstan

ALMATY. July 7. KAZINFORM Francois Delage, CEO of De Beers Diamonds Jewellers, announced 'Our opening in Almaty demonstrates the growing demand for De Beers Diamond Jewellery globally, beyond traditional markets. We are delighted to share our exceptional passion and expertise in diamond selection, craftsmanship and diamond jewellery design with a discerning clientele in this exciting, fast-growing market.'

photo: QAZINFORM

Commenting on the opening, Andrew Coxon, President of De Beers Institute of Diamonds, added 'Every De Beers diamond is meticulously hand-selected to ensure that it has exceptional Fire, Life and Brilliance. To help showcase this, each De Beers store is equipped with a De Beers Iris, a unique technology that helps customers clearly see the beauty of every diamond through the eyes of an expert.'

According to www.JewelryNe.ws , the new store is located on Bogenbai Batyr, 125 in Almaty.